Digital Marketing is the online based marketing, such as computer, mobile phones and other media to promote the products and services. Digital Marketing support digital transformation and company growth. all digital marketing strategies work together to generate traffic, create awareness and transform leads into loyal customers for the business.

The most in demand transferable skills in Digital Marketing are:



  1. Blog Marketing
  2. Content Marketing
  3. Search Engine Optimization (SEO)
  4. Social Media Marketing
  5. Google Adwords
  6. App Marketing
  7. Youtube Channel Marketing
  8. Email Marketing

1.Blog Marketing:
  • Use creative sources to find relevant topics.
  • Pay attention to performing types of blog posts.
  • Align your tone to your target audience.
  • Create compelling headlines.
  • Highlight value proposition into your sub-headlines.
  • Integrate user feedback into your content.
  • Leverage on visual content.

2.Content Marketing:

  • Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online and ultimately, to drive profitable customer action.
  • you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favourite brands.
3.Search Engine Optimization (SEO):
  • Search engine optimization is the process of growing the quality and quantity of website traffic. 
  •  Increasing the visibility of a website or a web page to users of a web search engine.
  • Search Engine Optimization (SEO) refers to the improvement of unpaid results.
  • It excludes the direct traffic and purchase of paid placement.
4.Social Media Marketing:
  • Identify your social goals, engage audiences and optimize your results.
  • Set meaningful social marketing goals
  • Research your target audience
  • Establish your most important metrics
  • Analyse your competition
  • Create an engaging content
  • Make timeliness a top priority
  • Access your results and optimize
  • Communicate goals, challenges and wins with your team
  • e.g. Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest etc.
5.Google AdWords - AdWords is Now Google Ads
  • Google Ads is an online advertising platform which is developed by Google.
  • Advertisers bid to display brief advertisements, service offerings, product listings, or videos web users.
  • It can place ads both in the results of search engines like Google Search and on non-search websites like mobile apps, and videos.
  • Google Ads are in different type like Text Ads, Image Ads, GIF Ads, Pop-up-Ads, Sponsored Search Ads, Web Banner Ads etc.
6.Apps Marketing:
  • Research your users and competitors
  • Create a website for your app
  • Connect with email marketing
  • Create buzz with social media
  • Prepare a press kit
  • Reach out to influencers
  • Call for beta testers
  • Optimize your app store listing
7.Youtube Channel Marketing:
  • Write engaging, must-see titles.
  • Step up your YouTube SEO.
  • Figure out what your audience wants.
  • Engage with the YouTube community.
  • Customise your thumbnails.
  • Cross-promote your videos on YouTube.
  • Target the SERPs.
  • Run a contest or giveaway.
8.Email Marketing:
  • Email marketing is the act of sending a commercial message, typically to a group of people, using email.
  • Marketing through E-Mail is flexible, cost-effective, easy to measure and has a high impact on the prospective or existing customers.
  • In every email sent to a potential or current customer could be considered email marketing.
  •  It involves using email to send advertisements, request business, or solicit sales or donations.