M-Commerce
Mobile Commerce is any business transaction, which is initiated by using a mobile device, such as mobile phone.It is the buying and selling of goods and services through wireless handheld devices such as cellular telephone, Personal Digital Assistants, Palmtop or Pocket PC.
- Mobility is one of the key factors which helps business thrive.Wired world will become wireless world.
# M-Commerce is next generation of E-Commerce.
e.g. Buying a ticket using a cell phone.
- Selecting the required ticket.
- Downloading the ticket details on the cell phone.
How M-Commerce applies to consumers?
- Mobile Commerce is part of the shift of technology into mainstream business and everyday life. It is the use of handheld wireless devices such as mobile phones and pilots to communicate, interact and transact via high-speed connection to the internet.
- Consumer will be able to access the wireless World Wide Web (WWW) via a mobile 'always on' connection facilitating access to valuable information and the entry into fast and efficient commercial transactions.
Sales Cycle Management Using Mobile:
# Benefits:
- Improve productivity and effectiveness of field sales team.
- Lower cost of sales by eliminating inefficient paper based processes.
- Ability to analyse individual and team performance within and across sales teams.
E-Commerce:
- E-Commerce is referring to buying and selling using the Internet.
- It ranges from businesses receiving orders via their website through to automated systems to control the supply chain from the initial customer contact right through to management of suppliers.
Benefits of E-Commerce:
- 24 × 7 Operation
- Global Reach
- Cheaper to acquire new customer over the net.
- e-CRM - Retaining Customer's loyalty with minimal investments.
